Inked Traveler came to us with a wild idea: blend the rugged beauty of nature with the bold strokes of American traditional tattoos. Make it reflect the artist style, but in our own interpretation. It wasn't your typical outdoor gear brief, but then again, Inked Traveler isn't your typical outdoor brand.
We rolled up our sleeves and got to work. The result? A visual identity that's one part mountain vista, one part tattoo parlor. The logo captures that sweet spot where adventure meets art, while our illustrations tell tales of outdoor exploits with the flair of a seasoned tattoo artist. We mixed earth tones with vibrant inks to create a color palette that stands out in the wilderness of outdoor brands.