When we started on the Mother's Brewing Co. packaging design, what stood out the most was just how many types of beers there were. Each one has a different personality that comes along with it — some more assertive, some more delicate, and some just plain wild. We developed an illustration system that allowed us to pay tribute to every beer’s sensibilities.
Unfortunately, delicious beer and cool packaging don't sell beer all alone. We made a plethora of sales aides for the Mother's team and their distributors. From physical sell sheets to digital selling decks to server training cards and more, they had everything needed to launch the new packaging.