Heritage Smoke Co
The folks from The Heritage Smoke Company reached out to us with a problem: "We have a name, we have a product, and that's it." At FDC, that's enough to get us asking the right questions.THSC is located in sunny San Jose, CA. The California lifestyle, along with their cannabis product being grown there, was extremely important to the brand as a whole. We created a system that had an air of vintage California surfer culture with a more modern sensibility — made for the true Californian cannabis connoisseur.
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Insight
Heritage Smoke came to us with about as blank a slate as it gets. In their words: "We have a name, we have a product, and that's it." No look, no story, no idea of who they were beyond good cannabis grown in California. For most shops that's a problem. For us it's the best place to start, because it means the brand gets built on the right questions instead of inherited baggage. The answer was sitting in the one thing they did have: the product was Californian to the core, grown there, sold there, made for people who take their cannabis seriously. The brand had to feel like California itself.
Solution
We built Heritage Smoke on vintage California surf culture with a modern edge, a brand made for the true Californian cannabis connoisseur. Sun-soaked and classic, but sharp enough to read as premium rather than nostalgic novelty. The packaging was built to back that up. Resealable matte metallic pouches and matte metal jars for freshness, each with room for strain and cultivar info so a buyer knows exactly what they're getting and who grew it, plus a set of formats ready for products big and small. Then the merch carried the same California flair, lighters, shirts, beanies, the works, so the brand lived well beyond the shelf. The result took a name and a product and turned it into a full brand with a real sense of place, one that could only have come from California.
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