Fight CRC Campaign
In the world of patient advocacy, few organizations stand out as boldly as Fight Colorectal Cancer (FIGHT CRC). Born from a vision to change the landscape of cancer treatment through advocacy, policy, and research, FIGHT CRC has been a beacon of hope since its founding in 2005. But how do you capture the essence of an organization that describes itself as "extremely loud, involved, and sometimes even feisty"? This was the challenge presented to us, and we were ready to jump in head first - the only way we know how.
We recognized that FIGHT CRC's brand needed to reflect this unwavering spirit. The task was to create a campaign that would not only represent FIGHT CRC's mission but also resonate deeply with advocates, patients, and policymakers alike. The answer lay in a powerful concept: positioning FIGHT CRC as "relentless champions of hope."
This idea became the cornerstone of a comprehensive branding and illustration campaign. The team crafted a voice that echoed FIGHT CRC's passionate and determined nature, developing copy that spoke directly to the hearts of those affected by colorectal cancer. Alongside this, they created a visual identity that brought the concept of hope and advocacy to life through custom illustrations and bold design choices.
The campaign spanned a variety of mediums, from print materials that could be shared in medical offices and at events, to advertising that would catch the eye of potential supporters, to merchandise that allowed advocates to wear their commitment proudly. Each piece was carefully designed to reinforce FIGHT CRC's message and amplify their voice in the fight against colorectal cancer.
The result was a brand identity as dynamic and impactful as FIGHT CRC itself. The new materials captured the organization's spirit, providing them with the tools to make their presence felt even more strongly in advocacy circles and fundraising efforts. From Capitol Hill to community events, FIGHT CRC's message of hope and determination now resonates with a visual and verbal identity that truly represents their mission.
